Don Norman
Director of The Design Lab, UC San Diego
關於
Donald Arthur Norman is an American cognitive scientist, design theorist, and author who coined the term 'user experience' while at Apple in the early 1990s. He is best known for The Design of Everyday Things (1988), which introduced affordance-based thinking to design. He co-founded the Nielsen Norman Group with Jakob Nielsen and directs The Design Lab at UC San Diego. His work bridges cognitive science, human-computer interaction, and industrial design, shaping how an entire discipline thinks about usability.
主要貢獻
- Wrote 'The Design of Everyday Things,' turning doors, switches, mappings, and feedback into everyday lessons for HCI
- Popularized affordances and signifiers in design, adapting Gibson's ecological psychology for product teams
- Helped coin and institutionalize 'user experience' while at Apple's Advanced Technology Group
- Co-founded Nielsen Norman Group, bringing usability testing and research methods into mainstream product practice
- Wrote on emotional design, showing that usability also depends on affect, pleasure, and trust
- Later criticized narrow human-centered design when it ignores systems, sustainability, and the social costs of optimizing for individual users
影片與訪談
Don Norman: 3 ways good design makes you happy
TED talk on the three emotional cues — visceral, behavioral, reflective — that well-designed products must hit
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It's not you. Bad doors are everywhere.
Vox documentary on 'Norman Doors' — doors whose design tells you to do the opposite of what you should
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